Berlin's new city center, the Potsdamer Platz, served as the backdrop for the 2002 Berlin StartUp Award. think-cell received the award for the best business concept. Gregor Gysi, senator of economics, presented the award, along with a cash prize of 25,000 EUR from Berliner Sparkasse.
StartUp is the largest supporting initiative for entrepreneurship in Germany. It is organized by the public banking network Deutscher Sparkassen- und Giroverband, the news magazine Stern, the management consulting firm McKinsey & Company and the public television station ZDF.
think-cell was founded in 2002 in Berlin and is today the leading vendor of productivity software for professional PowerPoint users. Its software covers the complete process of presentation creation – from analysis and preparation of business data to the graphical rendering of qualitative and quantitative results. Most international business consulting firms, as well as a large number of the well-known industrial global leaders, are among think-cell's customers.