Highlights from the fall edition of the 2025 thinkcell Global Case Competition

The 2nd edition of the thinkcell Global Case Competition concluded on 7 November 2025, bringing together top student teams from universities worldwide to tackle a complex, real-world business challenge. 

Building on the success of its inaugural edition, this year’s competition attracted 330+ teams from 130+ universities and featured multiple stages. Participants demonstrated strong capabilities in strategy, analytics, and data-driven storytelling, using thinkcell to communicate insights clearly and effectively. 

This edition marked a significant step forward with the introduction of regional rounds and dedicated undergraduate and graduate tracks, broadening the competition’s reach and recognizing excellence at multiple levels. 

Teams were tasked with developing a 12-slide presentation outlining the growth strategy of a global streaming company. Participants also received hands-on training from thinkcell experts on slide writing, chart design, and effective data storytelling.  

The case and winning solutions can be found here. 

Meet the Winners

After weeks of preparation and live regional rounds, six winners (three from undergraduate and three from graduate track) of the regional rounds presented in the global final to a distinguished panel of judges containing a partner from a leading global consulting firm, thinkcell's Head of North America and Global Strategic accounts, and thinkcell’s VP of Strategy and Corporate Development.

Out of the six finalists, the panel of judges chose Luna Wang, Iris Wong, Victor Wang, and Jean Lin from team Quaker Cell currently studying at University of Pennsylvania as the winners of the undergraduate track.

Jakov Velskovski, Tala Salim Salman, Daniela Toth, and Nikola Meshkovski from the team ATG Consulting, currently studying at Corvinus University of Budapest, were chosen as the global winners, with the judges impressed by their sharp strategy, compelling data storytelling, strong presentation skills and amazing Q&A round.

Behind the scenes: What the winners said

On having the right tools:

Advice for future teams:

Finalists

Four other remarkable teams made it to the global final round of the competition and gave stiff competition to the winners. Here are the final standings:

What’s Next?

We’ll be back soon with details on the next edition of the thinkcell Global Case Competition. Application timelines, case details, and prizes will be updated on our website.

Until then, explore the thinkcell Academic Program that offers free licenses, training, and resources to help students master slide design and business storytelling.