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Inaugural edition of thinkcell Global Case Competition concludes

Jul 3, 2025 - 10 min read

The inaugural thinkcell Global Case Competition concluded on April 24, 2025, with a live virtual final judged by senior leaders from consulting and private equity. The competition brought together a diverse set of students from around the world to tackle a high-stakes business case at the intersection of technology and private equity.

Over 240 teams from more than 150 top academic institutions applied. From undergraduate programs to MBAs, students formed teams of 3 to 4 and submitted one-slide applications showcasing their analytical and storytelling skills.

Those selected were challenged with a multi-part strategy case focused on scaling a robotic agritech startup backed by a PE investor. Along the way, they received hands-on training from thinkcell experts, covering everything from slide-writing to effective chart design and data storytelling.

Meet the Winners

After weeks of preparation and two competition rounds, four standout teams were selected to present in the final round to a distinguished panel of judges containing a partner from a leading global consulting firm, a Managing Director at Cinven - a major private equity firm, and thinkcell’s VP of Strategy and Corporate Development.

Out of the four finalists, the panel of judges chose Tim Simonis, Richard Löbel and Johann Geßner from HHL Leipzig Graduate School of Management as the winners, for their sharp strategy, compelling data storytelling, and strong presentation skills.

Behind the scenes: What the winners said

On having the right tools:

thinkcell was a game changer for the competition. It helped us build professional charts fast and communicate our ideas clearly, which was crucial under the tight deadlines.

Advice for future teams:

Find a well-balanced team, with diverse skill sets – maybe one person who’s good at communicating, one from strategy, one from finance. And once you’ve got a good solution, focus on storytelling. You really have to communicate your ideas, your solutions, properly.

Start a free trial and build polished presentations, faster

  • Create complex charts, like waterfalls and Gantt charts, in minutes.
  • Full access to 250+ slide templates, smart layouts tools, and automation.
  • Make your best slides more effective with AI tools build for slide work.

Finalists

Three other remarkable teams made it to the final round of the competition. In the second place was Iris Wong, Luna Wang, Jean Lin & Victor Wang from The Wharton School. The third place was shared by two teams - Marius Butnaru, Rakibul Islam and Ayako Araki from Hitotsubashi ICS, and a cross-university team from Duke, UNC and Cambridge involving Luqman Hakim, Wira Anindyaguna, Aulia Ampri and Nita Wakan.

In addition to the winners, top regional teams were recognized for their outstanding submissions and creative thinking.

Slide showcase: How the winners told their story

Curious what great storytelling under pressure looks like?

Here are four selected slides from the winning team that helped them stand out:

What’s Next?

We’ll be back soon with details on the next edition of the thinkcell Global Case Competition. Application timelines, case details, and prizes will be updated on our website.

Until then, explore the thinkcell Academic Program that offers free licenses, training, and resources to help students master slide design and business storytelling.

Start a free trial and build polished presentations, faster

  • Create complex charts, like waterfalls and Gantt charts, in minutes.
  • Full access to 250+ slide templates, smart layouts tools, and automation.
  • Make your best slides more effective with AI tools build for slide work.

About thinkcell

Founded in Berlin in 2002, thinkcell is the company behind thinkcell Suite, the leading productivity software for creating data-driven business presentations in Microsoft PowerPoint. thinkcell users can generate sophisticated charts in just a few clicks, with the software automating best-practice design, labeling and annotations. With over 1,300,000 users across 35,000 organizations worldwide, thinkcell is used by all of the top 10 global consulting firms, the entire DAX 40, and 88% of the Fortune 100. It is also taught at the top 10 US business schools.