Senior Customer Engagement Marketing Manager (f/m/d)

Join us as a Senior Customer Engagement Marketing Manager (f/m/d)

Location: Berlin, Germany

think-cell was founded in 2002 as a start-up. Today, the name think-cell stands for a high standard of graphics software worldwide. With the investor Cinven at our side, we want to continue to grow strategically. 

Therefore we are looking for an experienced Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy, and own our email marketing channel as well as other scalable customer engagement programmes. You will play a key role in supporting think-cell in delivering an exceptional customer experience, and delivering strong customer engagement, advocacy and growth.  

What will you do?

Own the customer engagement marketing strategy 

• Develop, align, and execute on think-cell’s customer engagement marketing strategy with the objective of improving the customer experience and driving retention, growth, and advocacy at scale.  
• Gain subject matter expertise on customer needs and ways of working to help inform your strategy.  
• Stay up to date on industry best practices, and competitor dynamics to help inform your strategy.  
• Explore creative means of driving customer engagement and growth at scale – including in-product experience, community building, and advocacy initiatives.  

Own email marketing strategy and initiatives 

• Define and implement targeted, personalised email nurture campaigns aligned with customer segmentation strategies to drive engagement and performance across different lifecycle stages such as lead conversion, trial conversion, user onboarding.  
• Define and lead initiatives to increase the number of user contacts in think-cell’s database.  
• Work closely with the marketing ops team to develop and optimise email nurture worklows – ensuring proper segmentation, scheduling, delivery, and tracking of campaigns.  
• Use customer data and insights to inform email campaign and content optimisation opportunities – leveraging A/B testing methodologies to quantify email performance improvements.  
• Adhere to email marketing best practices focused on enhancing user experience, including clear and compelling messaging and call-to-actions, mobile-friendliness of content, optimised email subject lines, and visually appealing templates and content. 
• Ensure adherence to regulatory requirements (e.g., GDPR, CAN-SPAM, double / single-opt in etc.)  
• Monitor and analyze key email marketing metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates, and use insights to refine campaign strategies and tactics. 
• Collaborate with the sales and customer success teams to ensure alignment between email marketing efforts and customer touchpoints throughout the sales, onboarding, and ongoing engagement process. 

Execute on broader lifecycle marketing initiatives 

• Identify and execute on broader lifecycle marketing initiatives that form part of your customer engagement marketing strategy. 
• Manage customer communications across any other channels beyond email – e.g, social media, webinars, community forums – that are used to nurture customer relationships and drive engagement and growth.  
• Measure and optimise engagement channels, programmes and initiatives using performance metrics.  
  

Measure and report on performance 

• Quantify and track the ROI impact of customer engagement marketing initiatives.  
• Define and monitor KPIs related to customer engagement, retention, advocacy, and growth; report progress to leadership.  
• Maintain open and transparent communication on strategy, performance, and plans. 
• Analyse customer data and feedback to optimise your customer engagement strategy and initiatives.  
• Contribute regularly to ongoing business reviews and planning.

Collaborate with broader stakeholders 

• Engage with cross-functional teams to ensure buy-in of initiatives, and alignment with business objectives.  
• Support sales, customer success, and other teams on customer engagement initiatives as required.  
• Act as a source of leadership and mentorship to the broader marketing team and business – fostering a culture of collaboration, ownership, customer centricty, and data-driven performance.  

Your profile

• Proven experience (5+ years) in customer engagement marketing, preferable in the B2B SaaS industry.  
• Proficiency in marketing automation tools, CRM platforms, and analytics tools – Marketo experience preferred.  
• Demonstrated success in developing and executing email marketing campaign strategies and campaigns.  
• Proven track record of contributing to business performance through customer engagement initiatives.  
• Proven track record of using data and customer insights to drive improvements.  
• Strong understanding of customer lifecycle management, segmentation, and personalized marketing strategies. 
• Excellent communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels. 
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. 
• Dynamic, positive ‘can do’ attitude. A team player – no job is too big or too small.  
• Fluent in English – German and other European languages and plus.  

This position is based in think-cell’s headquarters in Berlin  

Why us?

think-cell is the world's leading productivity software for creating data-driven presentations in Microsoft PowerPoint, enabling users to generate sophisticated charts with ease while saving substantial time (based on a study, users save as much as 70% of their time compared to using native PowerPoint functionality). 

think-cell offers unparalleled layout functions for automatically arranging text, graphic elements and images while scaling and aligning their content accordingly.Our software has more than 1 million business users in 194 countries, across all verticals from banking to FMCG and beyond. think-cell is used by 8 out of the 10 top global consulting firms, 80% of the Fortune 100, the entire DAX 40, and 9 of the top 10 US business schools.